Globacom set to take disputed NPL title rights

| January 18, 2013 | 0 Comments

18 January 2013 | Posted in

Sponsorship,

Soccer,

Africa
|

By Michael Long

Telecoms firm Globacom is set to become the new title sponsor of the Nigeria Premier League (NPL).
 
The deal, which begins on 1st February, comes in time for the start of the 2012/13 NPL season on 16th February.
 
According to Supersport.com, the agreement is worth around US$16.5 million over its four-year term, with Globacom expected to make a payment of roughly US$4.1 million to cover the first year of the sponsorship.
 
“On 1st February, the title sponsorship contract will be signed with Globacom and every detail concerning the deal will be unveiled,” an unnamed official told Supersport.com. “This title sponsorship is to also show that we are genuinely working towards ensuring that the league kicks off on 16th February to start with, among other things we are planning.”
 
The NPL has operated without a title sponsor for the past two seasons as a result of a dispute that began in December 2009. The row revolved around Globacom, the league’s title sponsor until that point, and Total Promotions Limited, a company working on behalf of Globacom’s rival MTN, which had reportedly been awarded a contract in December 2010 following Globacom’s failure to hand over almost US$6 million in sponsorship fees.

Both Globacom and MTN claimed entitlement to the title sponsorship rights, however with the help of Nigeria’s sports minister, Mallam Bolaji Abdulahi, the dispute was settled on Thursday during a meeting between the NPL’s League Management Committee (LMC) and its stakeholders.
 
A statement released by the NPL’s LMC on Thursday read: “All parties have agreed to withdraw all pending matters in court associated with the title sponsorship of the Premier League. Total Promotions Limited agreed to withdraw their claims to the rights of the title sponsorship of the Premier League. Globacom, being the preferred bidder, has accepted to take up the title sponsorship rights.”
 
“Consequently, Globacom will now be the official title sponsor of the league on the same terms agreed during the last bidding exercise. A formal contract will be signed with Globacom before the commencement of the league and details will be made public.”

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Category: Sports