Globacom: Nigeria’s March To A Digital Future

| February 16, 2019 | 0 Comments

Fifteen years ago, telecommunications company, Globacom, was born to make telephony and allied services accessible and affordable to every African across all levels of society. Right from inception, the Glo brand espoused certain fundamental values such as providing world class cutting edge, up-to-the-minute technology; best value for money; never-say-die spirit and; its pride in the Nigeria heritage.

Penultimate Friday, Globacom top management officials unraveled a new communication direction and technology roadmap which will bring unparrelled broadband enabling digitalized future for all Nigerians. With customer empowerment at the heart of everything it does, Glo has anticipated the future and is investing in relevant technology, designing game changing products and services that provide best value to customers now and in future.


Enabling Digital Bouquet of Services and Products

Globacom’s deputy chief operating officer, Technical, Mr. Bisi Koleoso, in his welcome address said Nigeria’s second largest network by subscriber base, has come up with seven mindboggling products and services which include: Glo Health Care, Glo Entertainment Portal, Glo TITI, Glo Mobile Money, Glo Drive, Glo Call Connect Services and World Connect.

One of the key products, Glo Health Care is a digital health assistant designed to offer Nigerians access to 300 specialised best doctors in the world directly on their phone; Access to information on common health challenges health advice on public health: enable entire info available in audio translation in Igbo, Hausa and Yoruba; Tracking of key health parameters (BP, Sugar etc); and allows booking of appointment by video consulting on the smartphone.

He said Glo Drive addresses problems subscribers face with storing their data by offering limitless storage capacity in the cloud. It allows subscribers import from their Facebook, Instagram, Twitter, Dropbox or Gmail account instantly; share family memories and experiences, share digital content on social networks without the need to use credit or debit card to enhance storage.

On the other hand, Glo Entertainment Portal offers a single point of access for millions of digital entertainment content through Glo Café offering over two million local and foreign songs; over 12,000 Hollywood, Nollywood, Bollywood movies on Glo movie Café; Access to more than 10,000 games from top gaming developers across the globe; Music, comedy, sports and short videos from top music channels and more than 62 live channels on Glo Mobile TV.

Koleoso stated that the Glo Mobile Money, an agent network will hasten the drive towards a cash-light Nigerian society by enabling financial transactions on the mobile phone and extending financial inclusion to over 60 million unbanked people in the country.

For the Glo TITI, an Artificial Intelligence (AI) platform, it will engage customers directly and assist them to get information about data plans, prepaid plans and Value Added Service (VAS). This enables customers to choose the most convenient plan, resolve issues and ask questions 24/7 without any human interface.

He also disclosed that Glo Connect helps subscribers stay connected all the time even if the phone is switched off, has zero balance, or is out of coverage area. The last solution is the World Connect, which ensures that business executives stay connected to their offices anywhere in the world by offering them the most affordable roaming data in 60 countries with over 6.4 million wifi hotspots worldwide. The infrastructure will be available in all world airports.


Large Scale Telecom Infrastructure Buildout

As part of efforts to ensure that Nigerians have telecom quality of experience (QoE), Glo said it is investing billions of naira in modernising its network for the future 4G and 5G services. The capacity of Glo 1, its submarine cable, has been upgraded to 300G, giving huge bandwidth for mobile and Enterprise business.

Group chief technical director, Globacom, Sanjib Roy in his presentation said, “a new e-band microwave radio technology has been deployed, resulting in increase in backhaul bandwidth to 1.5 – 2gb per link. More than 1,800 BTS and equal number of NodeBs have been swapped in Lagos, Oyo, Ogun and Rivers states.

“Also, supplied and deployed are 1,000 microwaves to modernise the transmission network to IP. All these have been possible because of quick supply and effective deployment. We have also deployed more than 2,000 new generators and 6,000 new batteries to boost customer experience”, he stated, adding that work was on-going on more than 1000km of fibre routes where road construction had affected fibre cabling.

Roy said deployment of high wattage Radio Remote Units (RRU) for 3G services and multi-sector antenna had been concluded  for better 3G indoor coverage, high speed data download, signal quality and network coverage. Globacom, he said is also upgrading the capacity of existing microwave links, converting TDM links to IP for 2G and 3G, and is deploying high capacity microwave back up links to increase data back haul capacity and protect traffic against fibre cut.

Roy disclosed that, in 2019, Globacom, owned by Dr. Mike Adenuga, who is rated by Forbes as world’s 2nd richest black man, is planning for a bigger and better future. “We are using a scientific and methodical way of rolling out new sites based on feedback from regions on where the sites are needed to address customer complaints”, he stated.


A New Communication Direction

One of the major things the officials of Globacom promised Nigerians this year is the series of television commercials (TVCs) encapsulating the various ideals, characters, culture and beliefs of Glo customers in the Nigerian project. Among these are the: We Got People Talking TVC; Glo Data Is Oxygen TVC; Superior Network TVC; and The Anthony Joshua TVC.

The ‘We Got People Talking’ TVC is a star-studded commercial underscoring the primacy of talk which is a distinctive attribute of human beings. It features iconic artistes like King Sunny Ade, Wizkid, Davido, Phyno, Yemi Alade, Ego Ogbaru, Bez Idakula, Sani Danja, Tekno and Van Vicker. The TVC underscores the permanence of talk despite the popularity of data.

It also emphasizes that Glo services are available everywhere, all over the world, connecting people “from Accra to Kaduna, Lagos to LA, from  retail service outlets such as barber shops to  boli sellers in the North, East, West and South of the globe. The song is already very popular and is expected to rise in fame because of its sing-along attribute and coterie of stars.

Oxygen Is Data TVC highlights the importance of Glo data to life and how it offers solutions to life’s challenges. It portrays Glo as empathetic to the needs of subscribers by providing cutting-edge solutions to whatever problems they are grappling with.

Overall, the Superior Network TVC chronicles the various milestones of Globacom since inception, emphasizing the company’s unique propositions. It emphasises Glo’s resolve to make telephony available, affordable and accessible in a world class manner; celebrating customer empowerment as underpinning everything the telco does. It ends with the undisputed claim that Glo is the superior network.


Anthony Joshua TVC/Endorsement

In one of the biggest advertising coups, in the world, Globacom announced the appointment of World Heavyweight Boxing Champion, Anthony Oluwafemi Olaseni Joshua as its Global Brand Ambassador. Joshua currently holds four major championship belts: IBF, WBA, WBO and IBO titles.

Since his emergence on the world boxing scene, the world champ popularly referred to as AJ, has attracted a lot of scrutiny from Nigerians trying to establish if he had any attachment to his roots, Nigeria. Such lingering doubts have been laid to rest with the new Anthony Joshua TVC unveiled by Globacom. In the commercial, Joshua gave a ringing announcement of his status as a Nigerian.

The bricklayer-turned boxing Champion in the commercial revealed the parallels between him and Glo. Some of these include the never-say-die, can-do spirit of Globacom which undergirds and constitutes the philosophy of the telecommunications giant. “I respect the ownership and management of Globacom and as a Nigerian, I believe charity must begin from home. I believe in Glo,” he said.

Joshua endorsed the Globacom network for its reach and speed, positing that the network is his reliable partner, “We have the fastest speed, longest reach and the Nigerian fighting spirit as game changers. Glo, I hail o!” Joshua said. His Globacom’s endorsement contract covers Nigeria and Ghana.

Culled from :Here

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Category: Health